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A web-based mapping application that changes the way you use and interact with complex data. SimplyAnalytics enables non-technical and advanced users to quickly create professional thematic maps and reports using powerful demographic, business, and marketing data.
Your subscription entitles you to access the EASI ® Standard Package, which includes data from the year 2000, 2010, Current Estimates, Five Year Projections and the Nielsen Claritas PRIZM® Data Package.
The Standard Package incorporates the following data:
Demographic Variables Retail Sales, Store Groups, and Food Service Variables EASI Sales and Other Potential Variables EASI Quality of Life Variables Consumer Price Index Variables General Employment (by Place of Work) General Establishment (by Place of Work) Detailed Employment (by Place of Work) Detailed Establishments (by Place of Work) Detailed Consumer Expenditure Variables EASI Profile Variables Ancestry Tabulations DandB Points-of-Interest File
Uncover the richest, most comprehensive and precise insights using lifestyle and consumer behavior segmentation. PRIZM defines every U.S. household in terms of 66 demographic and behavior types or segments to help marketers discern those consumers' likes, dislikes, lifestyles and purchase behaviors. The 66 segments are numbered according to socioeconomic rank (which takes into account characteristics such as income, education, occupation and home value) and are grouped into 11 lifestage groups and 14 social groups. Social groups are based on urbanization and socioeconomic rank. Lifestage groups are based on age, socioeconomic rank, and the presence of children at home.
The Nielsen Claritas PRIZM Package incorporates the following data:
Second City Society City Centers Micro-City Blues Elite Suburbs The Affluentials Middleburbs Inner Suburbs Landed Gentry Country Comfort Middle America Rustic Living Urban Uptown Midtown Mix Urban Cores Accumulated Wealth Young Accumulators Mainstream Families Sustaining Families Affluent Empty Nests and more